Developing Your Elevator Speech
Sandler Training will deliver a two-hour discussion for the Health and Wellness group of the Saratoga County Chamber on the topic of developing an elevator speech and how to use that elevator speech in a referral setting. The talk will be facilitated by a certified Sandler Trainer from the Albany, NY office.
At the end of this session the participant will:
Identified critical parts of an elevator speech.
Have their elevator speech developed and perfected.
Be able to easily and comfortably verbalize the speech.
Have identified 4-6 other business in the room they would like to get referrals from AND refer to.
Have those 4-6 businesses be able to easily identify their “ideal” client..
Be able to identify an “ideal” client for each of the 4-6 business they are going to refer to.
During the first hour, participants will concentrate on understanding the components of an elevator speech as well as developing and refining their elevator speech. Participants will begin to verbalize their speech in a small group workshop setting.
Hour 2 will be focused on building the referral network. Both identifying who the participant wants business referred from and to. After groups are identified, participants will spend the time learning each other’s ideal client to facilitate a true referral network. A portion of hour 2 (time permitting) will also be spent on a mock speed networking event to give participants practice refining their elevator speeches.